TAPBACK — PRESS FACT SHEET
==========================

The Apple Watch timer that taps you back to the breath.

Name         Tapback
What it is   A meditation timer for the Apple Watch built around gentle
             haptic focus reminders
Platform     Apple Watch only — runs entirely on the watch,
             watchOS 26 or later
Price        Free, with an optional tip jar. No subscriptions, no
             accounts, no ads
Privacy      No data collected — no analytics, no tracking, no network
             requests
Languages    English, German, Spanish, French and Italian
Released     6 July 2026
Developer    Hyper Inc Ltd., a one-person studio in London
Contact      hello@hyperinc.ltd

App Store    https://apps.apple.com/us/app/tapback/id6767601809
Product page https://hyperinc.ltd/apps/tapback/
Press kit    https://hyperinc.ltd/apps/tapback/press/
Privacy      https://hyperinc.ltd/apps/tapback/privacy/


IN ONE SENTENCE
---------------
Tapback is a free Apple Watch meditation timer that taps your wrist
at a rhythm you choose, turning each tap into a quiet cue to notice
your mind has wandered and come back to the breath.

IN ONE PARAGRAPH
----------------
Any timer can tell you when a sit is over — Tapback helps while
you're in it. Gentle haptic taps on the wrist, anywhere from every ten
seconds to once a minute (or at the halfway point, thirds or quarters
of the sit), act as silent focus reminders: each one is a cue to
notice where your attention went and return to the breath. There are
no guided voices, no content library, no accounts and no
subscriptions — the app is free, collects no data, and saves every
session to Apple Health as mindful minutes. It runs entirely on the
Apple Watch, made by Hyper Inc Ltd., a one-person studio in London.

WHY IT EXISTS
-------------
Meditation apps have become content businesses — libraries of guided
audio behind a subscription. Tapback goes the other way: it borrows
the interval bell from traditional silent practice, where a periodic
chime marks time and re-anchors attention, and moves it to the wrist
as a haptic nobody else can hear. The timer stays out of the way; the
taps do the teaching.

KEY FEATURES
------------
- Gentle haptic taps during the sit, each one a cue to notice the mind
  has wandered and return to the breath
- Taps on a fixed rhythm (every 10 seconds up to once a minute) or
  tied to the sit — halfway, thirds or quarters
- Three tap styles, so the reminder cuts through without jolting you
- Rollover mode keeps a session going past the target for open-ended
  sits
- Every session saved to Apple Health as mindful minutes
- No guided voices, no content library, no streaks — just the timer

ASSETS
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tapback-icon-1024.png     App icon, 1024 x 1024
screenshots/              Watch screenshots, 422 x 514

All assets are free to use in coverage — no permission needed.
Questions: hello@hyperinc.ltd
